Hard Tech Startups: Known Knowns, Known Unknowns, and Unknown Unknowns

"These are the really tricky problems that most, or all, of the Hard Tech, B2B startups face. They are not intuitive, and you don't find out until you're in the middle of them. That's exactly what we want to help people avoid.

You don't need us for Known Knowns; for Known Unknowns, all you need to do is call us because we can help. But in the end, we will save you millions and earn you millions by identifying and solving your Unknown Unknowns."

      – Kevin Fahey, Ph.D., Founder and CEO, Market Operandi 

If you've never faced these problems as a technical founder or a first-time CEO, how can you possibly see these Unknown Unknowns coming as you start your business?
At Market Operandi, our team has seen them multiple times at our own hard tech startups and business units at larger companies trying to innovate in this space. 

In this video interview, Dr. Fahey and Tammy Estrada unpack how leaders in hard tech and deep tech companies can start to anticipate what is coming six months down the road. And, more importantly, how to ask the right questions and look at your plan in terms of the transitions and evolutions you need to make in the future.

Click here to watch the full video.