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What's Your MO for Innovation ?

Penetrating new markets? Introducing radical new tech to an entrenched world?

Or, most challenging of all, trying to do both?

Deep tech is deeply complicated. Hard tech is hard.

This is where Market Operandi comes in.

Market Operandi (MO) is a one-of-a-kind team and system created and proven specifically for accelerating commercial success in deep tech (hard tech) companies. 

Proven Accelerated Growth

Proven 

The MO team has proven the system works through our experience at multiple deep tech (hard tech) companies.

We have perfected the process over decades and across a range of company sizes.

This includes pre-revenue startups, growth-phase startups, and larger companies valued at millions of dollars.

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Integrated System

Integrated

Market Operandi has distilled the process into an integrated system that is  targeted specifically for: 

  • Deep tech (hard tech) startups
  • Product lines or business segments in larger companies looking to break into new markets

The system and its integrated modules include all of the elements you need to penetrate new markets. They will allow you to scale systematically and rapidly while also mitigating risk.

Balanced approach

Balanced

The process is holistic and balanced.

You'll need to make incremental progress in every aspect of your business; "turning the volume up to 11" one area at a time is a recipe for disaster. This is why hiring even experienced, individual, and potentially disparate advisors can be problematic for companies trying to innovate.  

With Market Operandi, you can tap the breadth of experience of our entire team and evolve your systems and strategies in tandem.

Mount Everest Trekker and Guide

An Unparalleled Team

Anyone who has achieved greatness has a guide or a mentor somewhere along the way. Even the most experienced climbers would never make it to the top of Mount Everest without sherpas, skilled local guides who have made the journey before. 

This is how the Market Operandi team operates with leaders at deep tech (hard tech) companies.

Our team is a unique blend of highly technical consultants who have battle-tested this system in numerous startups and innovation teams of their own. 

We have worked together across functional areas and diverse high tech industries. 

We will guide you through our proprietary, vetted process customized for your business, which will produce targeted, quantifiable results.

"If you are looking for advisers to merely validate how brilliant your ideas are, Kevin and his team are not for you. The Market Operandi team is extremely effective at helping develop complex products and penetrate new markets, but they challenge your assumptions every step of the way. This process ensures your products fit seamlessly into the market, saving years of work." 

                                                               – Gene Berdichevsky, Co-founder and CEO, Sila Nanotechnologies

 

We help with many facets of your business, including: 

  • Assessing your product-market fit, identifying markets that are near-term and scalable, and optimizing for those markets.

  • Understanding that early on in this process, it is about the market, not marketing. Digital marketing, advertising, and slick sales brochures are important (and we're experts at all of them), but they come later in your company's growth.

  • Accelerating your go-to-market execution with high impact, measurable targets and clear prioritization of activities. 

  • Moving you through the "Innovator's Dilemma" and avoiding the chasm. 

  • Understanding your customers needs and coaching you to speak their language. 

  • Helping you grow your company while avoiding pitfalls such as misidentifying your customers or failing to understand their buying processes. 

  • Guiding the right hiring decisions at the right time, and proactively managing your organization to maximize its impact. 

Whether you are tech pioneers who just got their first round of funding, a growth-phase startup poised to scale, or the leader of a business unit in a larger company trying to penetrate new markets, Market Operandi's team has the deep technical expertise and product launch experience that will dramatically accelerate your company's growth.

We formed this team because we've been through these stages multiple times with our own deep tech businesses. 

“The Market Operandi team brings diverse perspectives to run teams at various scales and stages. While everyone at Market Operandi has experience operating larger companies, they've demonstrated professionalism and skillfulness to apply that experience to small and midsize companies in supporting their critical growth decisions."

Shawn Zhang, Ph.D.   

Co-founder and Managing Partner, DigiM Solution                                    

"Kevin and his team grasped what we were doing very quickly. They were able to implement strategies that were immediately relevant and solved a big need for us. The MO team has a diverse skill set within different functional areas, and that experience has helped us connect all the dots.”

Nicholas Reder, MD, MPH

CEO, Alpenglow Biosciences

"The Market Operandi team is very good at grasping an industry, the market opportunity, and developing a strategy for penetrating it. In terms of working with Kevin directly, every time I meet with him, 2-3 very helpful nuggets come out of each session. He’s a strong strategic thinker and a good reader of people; I really value his input."

Kurt Kelty

Former Tesla Executive, VP at Sila Nanotechnologies

"If you are looking for advisers to merely validate how brilliant your ideas are, Kevin and his team are not for you. The Market Operandi team is extremely effective at helping develop complex products and penetrate new markets, but they challenge your assumptions every step of the way. This process ensures your products fit seamlessly into the market, saving years of work."

Gene Berdichevsky

Co-founder and CEO, Sila Nanotechnologies