Our Approach
We have created a flexible framework of customizable solutions that will significantly accelerate your growth. And you'll do it with a leaner team and fewer resources.
We've successfully brought multiple hard tech businesses and products to market; we know how difficult it is to launch a tech start-up. As a result, we don't force you into a one-size-fits-all solution. Instead, we deliver our services through a combination of diagnosis, strategic planning, and support that incorporate expert, proven resources and methodologies.
By utilizing Assessments, Implementation Frameworks, and Coaching, we holistically support and steer our clients towards accelerated growth.
In addition, almost all critical decisions and actions cross silos and involve multiple perspectives. The MO team is a group of highly technical, seasoned executives who traverse various functions: product management and development, marketing strategy, sales management, finance, engineering, and manufacturing. They work together on a systemic approach to solving your current challenges and anticipating future ones.
What Do You Need to Succeed?
A superior technical product is just the start. If you think GTM (Go-To-Market) execution is email marketing and LinkedIn posts, you need to GTFO. (Go To Fahey’s Office. Not today, yesterday.)
Successful companies need to be competent in the following areas:
- Product Conception
- Productization
- Marketing Strategy
- Market Segmentation
- Marketing Operations
- Sales Strategy
- Organizational Development
Market Operandi helps companies increase their opportunities for success by implementing best practices that are essential to successful technology commercialization and go-to-market execution, including Product Development, Marketing, and Sales. Rather than approaching these areas piecemeal, we look at your start-up's situation from multiple perspectives and business disciplines.
So whether your challenge is defining markets and customer buying behaviors, pivoting towards new or additional markets, or transitioning for sustainable, long-term growth, Market Operandi will guide your company through these transformations.
The result? Your start-up will deliver superior customer value, leading to more rapid growth and sales. And as CEO, you'll continue to drive the innovation that creates future opportunities for you and your company.
"Market Operandi helped us identify different market segments with our target industry and formulate an effective go-to-market strategy with those customers."
Josh Lomeo, DigiM Solution