What's our MO? Future Vision.

We meet you where you are in your deep tech company's life cycle..... but our strength is our ability to see what your future holds.

Who We Are
Market Operandi (MO) is a commercialization firm explicitly created to help deep tech (hard tech) companies succeed and scale. Unlike career consultants, we’re operators who’ve been in the trenches of deep tech startups and innovative business units and product groups in larger companies.
Our diverse team members are all highly technical, each with extensive executive and commercial experience across industries such as capital equipment, analytics instruments, materials, analysis software, and technical services.

Our expertise lies in launching and massively scaling deep tech businesses. Our deep tech definition?
We characterize these companies as highly technical, with long product development cycles, multiple market segments (in most cases), and a sales process that involves enterprise budgeting and buying.
We’ve aided dozens of these companies in successful commercialization and exits using our proprietary acceleration systems and frameworks. MO drives deep tech startups from their first institutional round to and through their growth rounds, enabling them to navigate the most challenging and precarious stages of startup evolution.

What Sets Us Apart
We’re not just strategists; we’re practitioners. Our team’s experience is rooted in solving complex challenges for highly technical products and industries. We approach every engagement from multiple perspectives to deliver systemic solutions.
Whether it’s product management, marketing strategy, sales, engineering, or manufacturing, we integrate our technical backgrounds, executive management, and marketing expertise and tailor them to meet your company’s unique needs.

We've not only solved your current challenges, we can anticipate what's coming 6, 9, or 18 months down the road. And as your company rapidly grows and scales, Market Operandi's team will help you proactively drive the organizational changes you'll need to succeed.

Most importantly, we’ll identify and address the "Unknown Unknowns" that can kill your business before you ever see them coming.

Why partner with Market Operandi?

The sooner you partner with us, the more time and money you will save.

We strive to save our startup clients 6 months of burn within their first year of working with us. Yes, that much.
We help you mitigate risks by identifying gaps in your product marketing, processes, and organizational structure.
Through expert analysis of product readiness, product/market fit, and building go-to-market (GTM) channels and pathways, we set your company on a course for accelerated growth.
Investing early in our partnership can yield 4-5x or more in future returns.

Our Approach

We have created a flexible framework of customizable solutions designed to significantly accelerate your growth—and you’ll do it with a leaner team and fewer resources.

We’ve successfully brought multiple deep tech (hard tech) businesses and products to market. We know how difficult it is to launch a tech startup, so we don’t force you into a one-size-fits-all solution.
Instead, we deliver our services through a combination of diagnosis, strategic planning, and advisory support that incorporates expert, proven resources and methodologies.

In addition, most critical decisions and actions cross program teams and involve multiple perspectives.
Our team’s systemic approach ensures these complexities are managed efficiently, leading to more rapid growth and sales.

The result? Your company will achieve accelerated growth while you, as CEO, continue to drive the innovation that creates future opportunities for your business.
Contact us to start a conversation about your deep tech's future.

What's our MO? Future Vision.We meet you where you are in your deep tech company's life cycle..... but our strength is our ability to see what your future holds.

What's our MO? Future Vision.

We meet you where you are in your deep tech company's life cycle..... but our strength is our ability to see what your future holds.