Deep Tech B2B Consultants | For Venture Capitalists

"If VCs could increase each of their portfolio companies' chances of success by 20% by spending 1%, why wouldn’t they do it?"

- Gleb Yushin, CTO/Founder of SilaNano

Your due diligence assessed potential; Market Operandi closes the gap between projected potential and measurable progress.

Your life as a VC is all about probabilities. A key attribute of a successful Venture Capitalist (VC) is the ability to see risk and make balanced decisions in early commercial enterprises where technical and market characteristics are uncertain.

At Market Operandi (MO) we aim to alter this risk equation in favor of VCs by increasing the probability of successful commercialization for your deep tech portfolio companies by a significant margin of 10, 20, and up to 30%.

Ours is a one-of-a-kind team and system created and explicitly proven for accelerating commercial success in deep tech (hard tech) companies. With our deep technical and commercial expertise, we go beyond due diligence, working inside these companies and pushing them further, faster than any board ever could. Plus, we're not afraid to challenge their assumptions about their products and target markets; we ensure they're laser-focused on the right product/market fit.

That's how we turn probabilities into successful exits.

Solve the "Honeymoon Problem"

Let your clients celebrate for one day, and then the honeymoon is over; the clock starts ticking.

We start your portfolio companies on the crucial steps they need to take immediately – the ones that most startups don't.

Our structured program focuses on:

Product/Market Fit
Market Prioritization
Appropriate and Timely Use of Funds

In 6-9 months, Market Operandi accelerates your clients to the point they would have reached in 18 months without us.

Think of how much more successful your portfolio companies will be in subsequent rounds with an extra year to hit their milestones.

Focus on Product/Market Fit

This is so critical to success that we focus on it from day one. In deep tech, product/market fit must come first. By solidifying product/market fit early, we pave the way for scalable and profitable growth and increase your probability of a successful exit.

Deep tech (hard tech) startups often waste precious time on the "random walk" problem, which is, "How much sales activity does it take until they finally stumble on the right product/market fit?" Deep tech startups (almost) always have multiple market segments; a failure to understand and act on this early is one of the leading causes of inertia for your portfolio companies.

We go beyond the strategic rigor of due diligence with the hands-on execution of a technically savvy, entrenched team.
We help startups define and validate product/market fit early within the first year, before they finish the product, enabling effective product roadmaps and market positioning for early revenue and high margins.
By solidifying product/market fit early, we pave the way for scalable and profitable growth, and increase your probability of a successful exit.

Evolve the Management Team

Post-funding, the leadership team requires an abrupt skillset shift. MO converts the team you have into the team you need now.

First-time CEOs need more than a coach; they need seasoned advisors in the trenches to provide daily guidance. Developing into a world-class CEO is a process that takes specific skills and effort. We advise CEOs and grow them into the leaders that their companies (and investors) need.

Beyond that, our team has extensive experience in all other CXO roles and can help grow and strengthen the management team as a whole. The MO team brings our expertise in strategically evolving leadership, ensuring your companies have the right people in the right roles at the right time.

This translates to:

Empowering first-time CEOs to navigate the challenges of leading a rapidly growing company.
Assembling a strong leadership team which is the backbone of any successful startup. We help build an organizational foundation for sustainable growth.
Creating high-performing teams by optimizing hiring decisions (and their timing), and minimizing churn.

Your Results? An Increased Probability of Successful Exits

Partnering with MO doesn’t just drive accelerated growth; it significantly enhances the survival prospects of your portfolio companies. In a high-risk industry like deep tech, where innovation cycles and capital-intensive R&D add to the complexity, specialized consulting can make the difference between failure and survival.

Beyond survival, we help your portfolio companies find the optimal segments and execute product roadmaps to drive value and scale commercially toward high-value exits.

Our key focus areas are:

Overcoming the Survival Challenge: Statistics show that only about 25% of startups scale successfully without specialized consulting. In deep tech, approximately 90% of startups fail to reach maturity, with a majority citing difficulties in scaling and operational challenges as primary reasons for failure.
Using "Future Vision" to Address Common Failure Points: MO addresses the core challenges that lead to failure—inefficient scaling, prolonged commercialization timelines, and operational missteps. Identifying and addressing these early, with MO's help, greatly increases the likelihood of achieving key milestones well in advance of raising the next round.
An Increased Probability of Successful Exits: Partnering with Market Operandi positions your portfolio companies for high-value exits by successfully executing product roadmaps, shortening commercialization timelines, and optimizing scaling strategies.